Acute Energy is a renewable energy Startup with the mission to power and empower African communities with smart energy solutions.
To help them achieve their mission, we were consulted to implement top-class web analytics solutions on their website.
We got to work and implemented Google Universal Analytics and Google Analytics 4 with advanced e-commerce tracking. This will help them collect important first-party data that’ll be used to serve their target audience satisfactorily.
Web analytics is the bedrock of any digital marketing campaign. It help marketing teams analyze their campaigns in a bid to measure their performance and optimize them for desired results.
We understood this and as a result implemented the following web analytics solutions for the Acute Energy website.
Google Tag Manager
Google Analytics 4 (GA4) with advanced e-commerce integration